1. What Are Cookies? Cookies are small text files that are downloaded to your computer, tablet, or mobile device when you visit a website. They allow the website to recognize your device and store some information about your preferences or past actions.

At VIIKA BEAUTY, we use cookies to ensure our website functions correctly, to improve your shopping experience, and to analyze how our site is used so we can make it better.

2. How We Use Cookies We use both Session Cookies (which expire once you close your web browser) and Persistent Cookies (which stay on your device for a set period or until you delete them). We categorize our cookies into the following purposes:

  • Strictly Necessary Cookies (Essential) These cookies are vital for the website to function. Without them, we cannot provide the services you have asked for.

    • What they do: They allow you to log in to your user account, keep items in your shopping cart while you navigate between pages, and ensure our checkout process is secure.

    • Consent: Because these are essential for the site to work, they do not require your consent.

  • Functionality Cookies These allow our website to remember choices you make to provide a more personalized experience.

    • What they do: They remember your country and currency settings so you see the correct pricing, and remember your login details if you select “Remember Me.”

  • Analytical/Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.

    • What they do: They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

3. Third-Party Cookies (Google Analytics) We use trusted third-party services to help us analyze our site traffic.

  • Google Analytics: We use Google Analytics to understand how customers use our website. This helps us identify issues and improve our design. Google Analytics uses cookies to collect data such as your IP address, browser type, and the pages you visit. This data is anonymized and transmitted to Google servers.

  • Social Media: If you use buttons on our website to share content on social media (e.g., Facebook, Instagram), these third parties may set their own cookies to track your activity.

4. Managing Your Cookie Preferences Your Consent: Upon your first visit to www.viika.beauty, you will be presented with a cookie banner asking for your consent to use non-essential cookies (such as Analytical cookies). You can choose to accept or decline them.

Browser Settings: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, please note that if you disable “Strictly Necessary” cookies, you may not be able to add items to your cart or complete a purchase on our website.

5. Updates to This Policy We may update this Cookies Policy from time to time to reflect changes in our technology or legal requirements. We encourage you to review this page periodically.

6. Contact Us If you have any questions about our use of cookies, please contact us.